If you’re into content marketing and owns a website, then this page should be right for you. Content marketing is a form of investment that most people earn from daily. Have you ever thought of improving your site to benefit more from it? Probably, you know about SEO (Search Engine Optimization) but do you know why many people talk about? Some also debate about the advantage of having an amazing website or search engine ranking. They ask, “which is better?” If you’ve ever asked that quiz, why not read on as I answer it in this discussion? Let’s see more. 

Why Having an Amazing Site Isn’t Anything?

Has someone ever told you “you know nothing or that what you have is nothing?” Maybe he/she was trying to compare what they have/know with yours. That’s similar to a blog website owner with a fantastic site but low SEO rankings comparing him/herself to one with a top ranking. That can also be compared to someone who has a decent real estate property he’s planning to sell but lacks proper advertisement means or sales personnel. The property can be there for months without getting sold. Another person might possess a related home, but even without a similar degree of decency, if he has an appropriate advertisement method, he will sell it faster. 

Our London based Web Design firm says It’s unwise to brag about having a gorgeous website with the most interactive user interface, more added effects, media elements, and other spicy components if users can’t find it on search engines. Kudos if you possess such a website. But, there’s more to getting your content accessed on the internet that designing a topnotch website. You need to understand the significance of getting listed on top search engine results and the pros of high search engine rankings. Some businesses pay vast amounts for better search engine results for better product/service exposure. You can get all that for free. 

Advantages of Getting High Search Engine Rankings

So, why should you bother about getting listed on top of search engine results? Well, why would you have a website if you don’t care how many people see it or whether you lose money or not? If you want both, then consider how you rank in search engines like Google, Yahoo, or Bing. They’re vital for your business’s success. Here are some advantages/benefits of having high search engines rankings:

1. It Boosts Traffic to The Website

If you’re a content marketer, one fact is crucial to know is that clients rely on search engines to get what they’re looking for online. That’s why if your website ranks top of search engines, it’ll be visible and gain much organic traffic which increases chances of service/product sales. Thus, never underestimate the power of SEO rankings.

2. It Helps Enhance Online Business Reputation and Sells Your Brand

The more people know you and what products you’re offering, the more they’ll be inclined to rely on the website. That will help sell your brand and improve the online reputation of the business. When search engines rank your website higher, it becomes visible globally, and that greater exposure broadens your company and helps in its globalization. People tend to trust well-established and reputable sites with good image than unknown ones. 

3. High Number of Potential Clients

If there’s something website owners want is to have a constant flow of visitors to their sites and turn them into regular potential clients. How do you think webmasters manage to do that? It’s simple; high SEO rankings. High search engine rankings increase organic traffic to a website by ensuring the flow of targeted users to it. The more first-time visitors trust a highly ranked site, the more they get interested in it and convert to potential clients. 

4. It Reduces Costs

Are you thinking about how high SEO rankings reduce costs? Well-done. I had mentioned above that those people who might even have the so-called "amazing websites" but can’t rank higher in search results end up paying lots of money to get that done for them. Would you like to go in that direction? Yes, it's a shortcut but costly. Instead, you can earn more from your website while paying nothing by simply getting high search engines rankings. You won’t have to pay for ad space. 

5. It Leads to A Higher ROI (Return on Investment)

More traffic and conversion of visitors to regular clients will mean more earnings. SEO rankings ensure a higher ROI than any content marketing strategy on the internet. Imagine having to spend nothing but get higher income! All you need is to create quality and engaging content and follow techniques for better SEO optimization. 

6. It Helps You Stay Ahead of Competitors

Competition is everywhere, and that's a fact we can't avoid. When people search for things online, they always find numerous sites with content related to what they want on search engine results pages. Some subjects even have endless results pages. Those are your competitors that you must outdo. You can stay ahead of them by having a higher SEO ranking. But since they’re also taking steps to improve their search engine rankings and online presence, find your unique competitive SEO strategy.

7. It Enhances Your Credibility

 Combining your content marketing with SEO efforts can boost your authority. Creating informative, valuable, and relevant content to the target audience helps build trust and credibility with users and provide an opportunity to make them prospective customers.   

A Special Note: Immediately you see any “accidental” or intentional search engine ranking, you need to watch out for any changes in the ranking and be ready to maintain higher rankings. You can do so by:

• Regularly updating the high-ranking content with current information related to it
• Creating links to the content in others for more traffic drive
• Ensuring that your content is the best and stands out from competitors
• Researching both on-site and off-site SEO tactics to boost the rankings

The Bottom Line

Are you ready to spend more time in optimizing your content for higher search engine rankings? I hope you should be by now, especially after considering why that's of importance. So, remember that designing an amazing website isn't everything. It would help if you had more than that. It's better to have an amazing search engine ranking instead!