The current pandemic has completely changed how we used to live our lives. But the major changes occurred in how businesses operated. Businesses in the United States are suffering from the aftermath of the coronavirus outbreak but they are finding it hard to connect with their users. Majorly the businesses that weren't digitized and relied on traditional forms of marketing are suffering from a pause in brand and customer relationships. However, even if you are a digital business it's still not easy to connect with the users. There are certain tips and tricks that every business marketer should learn by now to know how to respond during the pandemic of such nature.

One certain thing is that the source of survival these days is the internet. The Internet is not only needed to run and save your business from vanishing from the minds of customers but it’s also necessary to remain sane during a pandemic. 

Household internet is being consumed for several reasons such as work from home duties, consign entertainment, learning about the virus outbreak but mostly it's necessary for marketing your brand from quarantine. Therefore, it’s essential to have an internet service that can handle a bundle of work happening from home.

Hughes Internet service is one of the high-speed internet service providers in the United States that’s helping people function during the pandemic. The company offers affordable internet bundles that are much-needed for a household with high internet usage. Not only can you function smoothly through the Hughes high-speed internet but its packages will keep you financially stable during such unfortunate times.

Apart from having high-speed internet, there’s more than one needs to keep their customer's engaged with the brand during a pandemic. Here are the following ways through which you can engage your customers during the phase of self-isolation:

Branded mini-games or Quarantine Challenges

These days people are seeking entrainment more than ever. This is because self-quarantine, social distancing, and all other circumstances from the current time have contributed to increasing people's stress levels. Therefore, it's more than necessary to keep yourself entertained with different sources.

One of the key sources to access entertainment these days is gaming. Even those who hardly had time to play games in normal life are finding themselves obsessed with quarantined gaming.

In such time introducing a branded mini-game will be a boost to your business marketing.

Not only this will engage your customer but an interesting game will help players remembering your brand.

If you feel like it's impossible to introduce branded mini-games during quarantined, here’s an example. The leading scooter sharing company in Spain, Italy, and Portugal called eCooltra has done it before you. 

The company the eCooltra puzzle that kept its customers engaged as well as linked to the brand.

The game company motivates players to solves the puzzle and discover the hidden image, which is a brand’s product.

Photo Contest

Another way through which you can make sure your customer's mind remains familiar with your brand is by introducing a photo contest. The photo contest will help you in providing n user-generated content for your brand marketing.

With just the internet at home, your customers can help market your brand through just the internet. Make sure the photo challenges you introduce our complementing the guidelines needed to cub the virus outbreak. Guidelines such as social distancing and staying at home should not be compromised during the contest.

To make sure your quarantined challenge and contest are being rotated widely on the internet, offer a gift for the winners. You can send a gift box that holds your brand's product to those who win the photo contest/challenge. The winner can be selected based on likes and shares on social media platforms. This way your brand can travel on social media, earn engagement, and also your customers will have something to keep themselves entertained with during quarantine.

Help Raise Awareness

It's necessary to acknowledge the current status globally instead of rolling your eyes on it. Not only it's important to keep yourself and your loved ones informed about the virus outbreak, and its consequences it’s even more necessary to play your part in keeping your customer aware.

You can participate in an online campaign to raise awareness about the coronavirus outbreak. Or introduce a campaign on your digital platform.

This way not only can you play a positive part in the current situation but also your customers will discuss your brand in a positive light.

Conclusion

It’s not easy to keep the brands and customers connected these days. But with a reliable internet connection and few marketing skills and tactics you can strive to keep your brand alive in minds of your customers.