The Role of Audiovisual Technology in Modern Businesses

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Audiovisual (AV) services have been around for a long time, but they didn't always play an outsized role in the business world. Traditionally, AV production specialists set up and maintained equipment at concerts, conferences, sports games, and other major events. 

Now, AV professionals are beginning to work with an increasing number of businesses. Read on to find out about the types of AV technology used by businesses and the role of AV techs in installing and maintaining it.

Video Conferencing

Business meetings used to require all participants to arrive in person and cram into an often-undersized conference room, and the only alternative was attending via speakerphone, which left much to be desired. Recently, though, teleconferencing has become the norm. Now, audio visual companies routinely install and maintain the technologies required to engage in video conferencing, even at small businesses.

Video Walls

Video walls are collections of screens combined together to create larger displays. They've been commonplace in newsrooms for some time but it's only recently that video walls have been popping up in other industries. Now, they can be found in:

  • Corporate headquarters
  • Retail establishments
  • Government offices
  • Hospitals
  • Churches
  • Schools
  • Hotel receptions
  • Casinos
  • And many other public buildings

There's a good reason video walls are popping up all over the place. Video walls have the kind of WOW factor that can't be matched by even the largest single screens, which makes them perfect for marketing messages and branding. The content management software used to adjust content, layouts, and schedules can pose some challenges to business owners who aren't technologically inclined but AV production specialists can help.

CCTV Systems

Closed-circuit television (CCTV) systems have been around for quite some time. They used to be seen primarily in larger commercial spaces and office buildings and were complex, analog systems that required constant maintenance. Today's digital CCTV systems are easier to use and more affordable than their predecessors, so they're also more common. That said, installing any kind of CCTV system will require the help of an AV tech.

Sound Masking

Most AV equipment produces sound, so people are often surprised that it can also be used to mask sounds. More specifically, modern AV technology can be leveraged to create background noises that will offer privacy for sensitive conversations. 

Natural sound masking has been proven effective at not just increasing privacy in open offices but also enhancing cognitive function and concentration in workers and improving employee satisfaction rates. Traditionally, sound masking involved the use of random steady-state electronic noise, and that's still the option chosen by some businesses. Business owners who would rather employ natural sounds should discuss those needs with an AV production specialist.

The Future of AV Tech in the Business World

With video walls, teleconferences, sound masking, and other high-tech features abounding in even relatively modest modern offices, it can feel like the future of AV tech is already here. In some ways, that may be true, but as AV professionals know, the industry is constantly changing and there's no way to predict exactly what will happen next.

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